Friday, July 29, 2005
Zwichenzug media watch, truth in advertising edition
My initial, snarky, reaction was that there's no word in English for pickup truck either, since 'pickup truck' is two words. I also wondered if 'pickup' was really a word. Turns out that 'pickup' is pretty well attested, by the way.
All and still, don't the Japanese make a whole lot of pickup trucks? Don't they have to refer to them from time to time? Surely they don't just say things like, "Hey Yoshihiro, this shiny vehicle with an open body, low sides, and a tailboard sure has an impressive power to weight ratio."